Mohamed
Eladl
Product Design Leader · Web · Growth · AI-Assisted Delivery
“I lead design teams to ship high-performing web and product experiences faster.”
I'm a Product Design Leader with 12+ years of experience across consumer, marketplace, SaaS, and transactional products. At Swvl, I built the design function from the ground up, led an 8-person team, and partnered with CEOs, product, growth, engineering, operations, and business teams to improve core product journeys.
- Experience
- 12+
- Years in product design & leadership
- Team
- 8
- Designers managed over 4 years at Swvl
- Conversion
- +25%
- Booking conversion increase, Aug–Dec 2018
- App Rating
- 3.5 → 4.7
- App rating improvement across stores
- Markets
- 5+
- Products scaled across Asia, Africa & Latin America
Selected work
Swvl Booking Funnel Redesign
Redesigned Swvl's core booking journey across smart search, saved places, search results, trip cards, and booking confirmation.
Swvl for Business — B2B SaaS Dashboard
Led design delivery for Swvl's pandemic pivot into B2B employee transportation, including a corporate dashboard for managing employees, rides, routes, and transport operations.
Growth, Payment & Retention Journeys
Designed acquisition, payment, repeat booking, and service recovery journeys across referrals, promo codes, wallet credit, packages, refunds, notifications, ratings, cancellations, and support flows.
AI-Assisted Product Design & Engineering
Built and iterated on product prototypes using AI-assisted workflows across product thinking, UX writing, layout exploration, frontend prototyping, and design-to-code handoff.
Want the deeper version? View password-protected case studies.
Design leadership
Building teams, systems & rituals
“I build design teams, systems, and rituals that improve quality and speed.”
At Swvl, I joined as the first product designer and helped build the design function during the company's scale-up. I grew and managed an 8-person design team, established hiring processes, role definitions, design reviews, critiques, sprint planning, retrospectives, 1:1s, OKRs, learning plans, and a design career ladder.
I also led the team's migration from Sketch and Zeplin to Figma in 2018, improving real-time collaboration, design visibility, version control, and developer handoff across squads.
AI workflow
“AI as a design accelerator, not a replacement for judgement.”
I use AI tools such as ChatGPT, Claude, Cursor, and Notion AI to accelerate copy exploration, page layout ideas, UX microcopy, research synthesis, accessibility checks, frontend prototypes, and design-to-code handoff.
My approach keeps human QA, brand consistency, user needs, accessibility, and implementation quality at the centre. AI speeds up the iteration loop — it doesn't replace the designer's judgement.
Skills & process
- Design Leadership
- Team management, hiring, 1:1s, OKRs, critiques, design rituals, mentoring, design ladder, resource planning
- Web & Product Design
- Transactional flows, dashboards, landing pages, booking funnels, responsive design, mobile apps, design systems
- Growth & Research
- A/B testing, Amplitude, Maze, conversion funnels, user interviews, usability testing, prototype validation
- Design Systems
- Figma components, variants, variables, auto-layout, Dev Mode, documentation, accessibility checks, motion specs
- AI & Technical Delivery
- ChatGPT, Claude, Cursor, Notion AI, React, TypeScript, Tailwind CSS, Python, Flask, FastAPI, Supabase, SQL
- Accessibility
- WCAG awareness, colour contrast, readable typography, 8px grid systems, responsive layouts, semantic HTML awareness
Ready to bring this to your team. Download my CV for the full picture.
↓ Download CVLet's build better
digital products,
faster.
Open to senior product design leadership roles where design, growth, AI workflows, and product delivery come together.
Resume / CV
↓ Download CV (PDF)